British tour operators to promote Vietnam's tourism
VietNamNet - A delegation of UK-based tour operators arrived in Hanoi on June 22 to meet with local counterparts in an effort to promote Vietnam as a destination for British and other European tourists.
The event was jointly organised by national carrier Vietnam Airlines and Transviet Travel, a private tourism and aviation services company.
The delegation is to travel around the country over the next week, stopping off at notable destinations including ha long Bay, Yen Tu, Da Nang, Hoi An, Ho Chi Minh City and Vinh Long, and meeting with representatives of several domestic tour and hotel operators.
This is the first time Transviet has worked with Vietnam Airlines to promote Vietnam in the British market. Vietnam has not yet tapped the potential of this market, and promotion activities remain limited, said Nguyen Hai, chairman of Transviet's management board.
According to the statistics from the Vietnam National Administration for Tourism, about 81,000 visitors from the UK arrived in Vietnam last year, a 14 percent increase from the previous year. However, the figure is modest given that more than 30 million Britons travel internationally every year, Hai added.
Transviet marketing manager Nguyen Tien Dat said promotion activities through UK-based tour operators was an effective way of promoting Vietnam's image in the UK and Europe. With this ine mind, Vietnam Airlines opened a representative office in the UK six months ago, he said.
The lack of a dedicated tourism board and direct flights to the UK, as well as a limited awareness of the country's tourism potential, are obstacles that must be addressed, said Travel Indochina's general manager, Chris Orme.
A tourism board could play an important role in launching advertising and marketing campaigns in the UK, and could help raise the international profile of the country, said Orme.
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Travel firm hires airplanes for Vietnamese football fans
Immediately after Vietnam beat Singapore 1-0 to enter the semi-finals of AFF Cup 2010, hundreds of fans called travel agents to book trips to Malaysia, where Vietnam and Malaysia will meet in the first semi final game on December 15.
A local tourism company, Vietravel, hired two Vietnam Airlines airplanes, totaling 360 seats, which will both depart from Hanoi and HCM City to Kuala Lumpur and return from Kuala Lumpur to Vietnam on December 15, to serve football fans.
The trip from HCM City is priced at VND8.9 million and VND9.9 million for the trip from Hanoi.
The firm also offers 2-4 day tours to Malaysia, including ticket for the game between Vietnam and the host.
Hanoi Redtour booked 40 seats on Vietnam Airlines flights to Malaysia. Its four-day tours to Malaysia, plus a ticket to the semifinal match, are priced $469. Nearly 20 tourists booked the tour on December 9 morning.
Hanoi Tourist said travel firms are worrying about the shortage of air tickets to Malaysia. This company only received a booking for a group of 16 people to Malaysia on December 15.
On online forums, members called on each other to self organize tours to Malaysia to watch football.
